Our third installment of the blog post we guest wrote on Etsy Dallas about craft show setup.

From part one of the Etsy Dallas blog post:

Create Signage
On average, a customer ask the price of items only twice before they feel uncomfortable asking again. Put them at ease by creating signage or putting price tags on all of your items. Make sure signage is easy for them to spot and big enough to be read from a distance. Also, be sure you have business cards handy and in a place that is easy for shoppers to find.

You may think that not having prices opens the door to conversations with your shoppers, but what if you are too busy to speak to everyone (and we hope that you always are)! 

Photo via Erica Sirotich Illustration


Signage should contain the following:
  • Your shop name at the top and something calling out that it is your price list
  • A list of each type of item (or item category) and it's price
  • Any special show pricing or bundled pricing you may offer
  • Show shoppers whether you take credit cards and which ones (you can just put the logos on it)
If all of your items are OOAK and priced differently, consider putting price tags on all items in an easy to find spot. Keep in mind if your item has movable parts or is delicate, putting tags on the bottom may not be wise. You are better off putting them somewhere that may not be as attractive but can cut down on unnecessary handling and breakage.

Another tactic is to price sections of product. For instance all items on one table are $20, you can put up one sign that states that for each table. You may also want to add signage to differentiate your product, even if it is all the same price. Do you sell dog collars for $15 in all sizes? Maybe your signage needs to point out sizes to help shoppers locate the item they need.

Consider putting up an additional sign or two where appropriate to tell shoppers pertinent info about your product and what sets it apart. Is your yarn hand spun by you, or is the wool sourced from local farms? Does your jewelry re-purpose vintage pieces? Do you take custom orders? Is it eco-friendly? Tell people about it!

Need some inspiration? Check out our craft show display board on Pinterest for more!


Be sure to check out the rest of this series on the blog!