Comment

Gifts for the Dapper Dude

Don't think that a handmade craft show is just for the ladies. Guys, there will be some great finds for you at the Jingle Bash too! Pick them up yourself or drop a hint to your S.O.


A guy can never have too many t-shirts, especially when they are made by Dowdy Studio


 Help your guy keep his beard in check with a beard comb from Big T Woodworks. They can even be monogrammed with his initials.


Or, help him shed the beard with a handmade razor made from Australian Coolibah Burl wood, also by Big T Wodworks


Bring back the lost art of a close shave with this straight edge razor, complete with a "Man Card" strop, by Mini Fab. These can also be personalized!


Music lovers rejoice in this handmade portable iPhone acoustic speaker made by Kraken Acoustics


 Have a guy who likes to dress to impress? These cuff links by Tesoro Jewelry can be personalized to the longitude and latitude coordinates of any place (perhaps the place you met?). 

These great infinity leather bracelets by Mesa Blue are perfect for a guy who likes to keep his accessories understated but stylish.


These pewter wood grain cuff links by f. is for frank will add a little funk to any guys wardrobe.


 For the guy who likes to have a little edge, Dapper Guy Bow Ties has tons of cool fabrics and styles.


Not a bow tie kind of guy? Land of the Thread has lapel pins and pocket squares galore in bright fun colors and patterns.

Want more shopping inspiration? Check out our Pinterest Boards for lots of Jingle Bash Gift Guides! Don't forget, the Bash is 11/21 at South Side Event Center from 11-6pm!

Comment

Comment

Gifts for the Fabulously Fashionable - Etsy Dallas Jingle Bash 2015


The countdown to the Bash has begun and throughout the next two weeks I will be sharing some gift guides for y'all to get your shopping lists started.

First up, are gifts for the fabulously fashionable friend - You know who she is, always with a cool statement piece, looking all effortlessly put together. 

See the whole gift guide here with links to the shops so you can see all the great handmade items our Jingle Bash artists make! 



Comment

Comment

Etsy Dallas Jingle Bash!

Yep, it's time again for our favorite show, the Etsy Dallas Jingle Bash! Mark your calendars for Saturday November 21st from 11am-6pm.

This year there will be over 100 artists, mostly local and 100% handmade. The first 50 shoppers will score a coveted Bash Bag with all kinds of goodies from our vendors (last years was pretty awesome). There will also be bars on site so you can sip and shop, and a restaurant so you can fuel up for a second go 'round to make sure you didn't miss any must have gifts.




Comment

Comment

Super Easy Sugar Scrubs with Kitchen Ingredients

Before the holiday weekend I posted a special tutorial on how to make sugar scrubs from ingredients found in your kitchen and sent a special early edition of it to our Fund on Etsy campaign backers.

I'd now like to share it with the rest of the world! Follow this link to find the tutorials! I'd love to hear how your at home experiments work out!


Comment

Comment

Super Easy Sugar Scrubs with Kitchen Ingredients

Sugar scrubs are a great way to exfoliate, smooth and soften you skin. And-They are so easy to make! All you need are a few ingredients from your kitchen and you'll be ready to go.

Today I will share two different recipes that you can make in under five minutes.


Essential Oil Sugar Scrub

This recipe uses only three ingredients, sugar, olive oil and essential oil.
You can use a variety of different types of oil, like sweet almond, safflower or avocado oil, as long as it is liquid at room temperature. For these recipes I am using olive oil because it is the most common. You can pick up most of the fancier oils at natural food stores or vitamin stores.


What you will need (makes approx 8 ounces):
  • 1c of Sugar
  • 4oz of Olive oil (or another oil of your choosing)
  • 10-15 drops of Essential Oil (I used lavender)
Mix the essential oil into the olive oil first, then stir in the sugar until your scrub is thoroughly mixed. Pour you new sugar scrub into a container with a lid, like a mason jar or a plastic tub. I used a plastic container because I keep my scrubs in my shower.
 



I used Lavender essential oil for this recipe because I love the benefits it provides. It has a soothing effect for irritated skin, has antiseptic qualities and it a good bug repellent. Other essential oils you could use for your sugar scrub are peppermint, tea tree, or lemongrass. Most health food stores will have a wide variety to choose from.

I also added a little popsicle stick to stir the mixture up before using it.



Warm Brown Sugar and Vanilla Scrub

I really wanted to just add apples and some flour to this mixture and bake it and eat it. It smells that good! Requiring only four ingredients you could probably whip this up on the side when you are baking cookies. :)


What you will need (makes approx 8 ounces):
  • 2/3c of Sugar
  • 2/3c of Brown Sugar
  • 4oz of Olive oil (or another oil of your choosing)
  • 10-15 drops of Vanilla Extract



Mix the vanilla extract into the olive oil first, then stir in the sugars until your scrub is thoroughly mixed. Pour you new sugar scrub into a container with a lid, like a mason jar or a plastic tub. I used a plastic container because I keep my scrubs in my shower. 



This recipe calls for more sugar than the basic recipe above and will have a chunkier texture. You can play around with the ratios of sugar to oil to get the consistency that you prefer. Personally I prefer my scrubs to have a little more oil in them because it makes my skin softer. If you are wanting to use your scrub for your hands, feet or elbows, you will want a thicker/chunkier consistency for maximum exfoliation.

At The Pig and The Peacock, we like to add all kinds of other goodies to our scrubs like jojoba oil, shea butter, coconut oil, vitamin e and sometimes oatmeal or coffee. Once you have the basic recipe down, you can start making up your own!

Note: Be sure to avoid getting water into your scrubs or they may spoil more quickly.



Comment

Comment

Get Silky Smooth Legs for Summer!

Summa, summa, summatime! Well, summer may not have *officially* started, the 90 degree temps here in TX say otherwise and pool parties abound. It's really the only way we don't melt down here in the summer months.

That means it's time to start showin' off those summer legs! Want super soft and smooth legs? Follow the easy steps below!

  • Shave your legs as usual.
  • Massage in one of our Pig and Peacock Sugar Scrubs until the sugar is mostly gone. Be careful as the tub might get a little slippery!
  • Using your razor, shave the sugar scrub off your legs.
  • Rinse legs with water.
  • Pat dry with towel.
  • Ooh and ahh over how soft your skin feels.
  • To lock in moisture, apply lotion to your legs after drying off. Consider layering one of our matching scents of lotion with the scrubs and smell heavenly all day!

Comment

Comment

Support our Fund on Etsy Project to Make DejaVino Candles a Reality!

For a long time now my sister and I have wanted to expand The Pig and the Peacock and add new products to our line. However, between our real jobs, keeping up with wholesale orders and organizing charity events with Etsy Dallas, it leaves us little time to make anything new.

We have been wanting to launch a new item to our shop called DejaVino Recycled Wine Bottle Candles. We make DejaVino candles by upcycling wine bottles. First we hand cut the wine bottles, then sand them down by hand too. We then etch quotes or images into the bottles using etching creme before hand-pouring them with 100% soy wax.

Prototypes of our DejaVino Recycled Wine Bottle Candles. Production candles will be sandblasted for a more impactful etch


We got the idea to make these candles by watching the bartenders at my boyfriends restaurant (Cafe Izmir) toss dozens of wine bottles in the trash every night. We just thought that there had to be something we could do to give those bottle new life, hence the name DejaVino. We have actually now provided Cafe Izmir with custom DejaVino candles with their logo etched on to them!

Currently what stands in our way of making this new line of candles is two things:

  1. Scalability of soap making production.
    • Our soaps are made in small batches which make it time consuming to produce large quantities to keep up with orders
  2. Scalability of DejaVino production.
    • As mentioned above every step of making DejaVino candles is done by hand. While they will still be 100% handmade, there is a big difference between hand sanding, and utilizing a belt sander. There is also a big difference in time and quality in using etching creme vs using a sandblaster.
How will this Fund on Etsy project help us?
  1. Scalability of soap making production.
    • We will be able to have custom soap molds made that are 100% larger than the current ones we have. Doubling our capacity will give us back valuable time to create new items like the DejaVino candles.
  2. Scalability of DejaVino production.
    • Since our arm feels like it is going to fall off after sanding 5 bottles, it is really important to get some tools. Roughly half of the funds raised will go towards a membership to Dallas Makerspace. There they have all the tools we need to streamline production of DejaVino candles, such as belt sanders and sandblasting cabinets.
    • The sandblasting cabinet is key to our production as it creates a much sharper, cleaner, deeper etch in the bottles that can not be achieved with the etching creme. It is also a lot faster too, which means we can etch more on any given day.
We are really excited about this opportunity to grow and hope that you will help support us by backing this project! We are also so honored that Etsy has chosen us to be one of the shops to be part of their Fund on Etsy launch!

How can you back this project? It's easy. Follow this link to our DejaVino Recycled Wine Bottle Fund on Etsy page and choose your reward level! We have a large selection of rewards from $5-$500, with a lot of goodies at every level!




Comment

Comment

Rain, Rain, Go Away!

While it is all good and well that we are finally getting boat loads of rain here in TX, we are becoming a little waterlogged.

Yeah, those trees back there...that is where the river is supposed to be...
This rain has also just been havoc on our soaps. Why? Because some of our soaps have a high glycerin content, and glycerin LOVES moisture. So much so that it will suck it right out of the air. This is actually a pretty awesome characteristic, because it will do that for your skin to, keeping it soft and moisturized. But what it does on the soap is form condensation on it.

A couple of Coal Soaps with condensation from the humidity
You can see in the picture above, that condensation from the humidity is making our Coal Soaps look a little more like diamonds! If only it were that easy to make diamonds! Once the humidity goes down the condensation will dry and the soap will look matte.

If you happen to have handmade soaps, and see this happening in you soap dish, fear not...your soap is just fine and the ingredients in it are just doing what they do best!.

Comment

Comment

Are There Chemicals In This? What is a Chemical?

This blog post is a continuation of the topic we discussed last week, Is It All Natural? We hear are asked and hear comments from time to time, and see articles online about how there are all these nasty chemicals in everything you buy (which I am sure they do because sensationalization is what sells, but that's a post for another day).

Image via Mahivory


So do we have chemicals in our soap? Yes. Absolutely. Almost everything we make contains Dihydrogen Monoxide. Scary huh? Oh, wait...that's just water (H2O)! And that leads us to the question of the hour...What is a chemical? The short answer is everything. Chemicals are the building blocks of everything in the world we know, as long as it contains matter.

Since one of the things my sister and I love so much about Pig and Peacock is the combination of chemistry, cooking and creativity, I must admit, this question kind of irks the chemist in me.

We should not fear chemicals, without them we wouldn't have air to breathe, water to drink, or diamonds. We'd be lacking some vital nutrients that allow our bodies, worse yet, we would cease to exist.

So the real question you should be asking instead of "Is that a chemical?", or "Are chemicals dangerous?" is this:
Is the chemical you are using, safe to be used in it's specific application?
This means that we are using the correct amount of water, the correct amount of oils and the correct amount of applicable preservatives to protect you from some of those really nasty "natural" things that can grow if you do not use the right amount to make a product safe.

I recently read a fantastic article that clarifies why you shouldn't be worried about chemical per se, but the safe and appropriate use of them. I think this excerpt sums it up pretty well:

"On April 10, a group of health and environmental groups launched a national campaign asking ten major retailers to phase out “potentially” toxic products.  Aren't all products “potentially” toxic? A chemical’s toxicity depends on its concentration in a product and route of exposure, not simply its presence. Most chemicals can be toxic at high enough levels, including such common items as salt, aspirin or vitamins. Should it really be retailers’ job to pull items from their shelves when numerous regulatory agencies around the world, including several in the US, oversee chemical safety and have the authority to remove products when the evidence justifies it?"


We are always careful to make sure all of our ingredients (whether their name sounds chemically or not) are used with precise measurements and made to be safe for anyone and everyone to use.

It was really important to us to post these two articles, not to ruffle feathers, but to inform shoppers and separate pseudo-science from the fact.

Read the entire article, The Presence of a Chemical is Not the Same as the Presence of Risk here.

Some chemical names of everyday substances:
Magnesium Sulfate - Epsom Salts
Glycerol -  Glycerin
Sodium Hydrogen Carbonate - Baking Soda
Sucrose - Sugar
Ascorbic Acid - Vitamin C
Transcinnameldehyde - Cinnamon
Theobromine - Chocolate

And the following are the official INCI names (International Nomenclature of Cosmetic Ingredients) of other commonly found bath and body ingredients that may sound chemically but really aren't:
Butyrospermum Parkii - Shea Butter
Tocopheryol - Vitamin E
Melaleuca Alternifolia - Tea Tree Oil
Simmondsia Chinesis - Jojoba Oil



Comment

Comment

Is it All Natural?

One of the most common questions we get is "Is it all natural?"

We love natural ingredients like essential oils, shea butter, soy wax, and many more. But it sometimes concerns us that people believe that natural always means safe and good for you.

Not all natural things are good for you. You know, things like bacteria, mold, and sharks. Even though these are all natural, you don't want them in your beauty products. Bacteria and mold can irritate your skin or cause infections. (We don't want to give sharks a bad rep here, but they can cause irritation and infection too, usually at the site where they bite you...)

The most common, non-natural ingredient we use is the preservative Phenonip. All water based products, like lotions and body butters, should have a preservative to inhibit microbial growth. A little non-natural additive to keep unhealthy natural growth out of your skin care regimen isn't a bad thing.

Some people say vitamin E and citric acid are natural preservatives. Vitamin E and citric acid have some benefits and they can extend the shelf life of oils in bath and body products, but they are not preservatives.

There are lot of beauty product myths out there. If you are concerned about an ingredient in your soap, lotion, or other bath and body product, do some research or ask some questions before you dismiss a product because it's not all natural or use a product because it is.

In defense of bacteria, mold, and sharks, they all play important roles in our ecosystem, just not in your beauty routine.






Comment

Comment

Crafts for Crayons and Girls Inc.

We are really excited and proud to be working towards what we hope will become an annual event to benefit Girls Incorporated of Metropolitan Dallas which will help girls and young women to be strong, smart and bold. I wanted to share on a more personal level why this is so important to me and my sister.

Two months ago Verizon came out with an ad called Inspire Her Mind that featured the life of a young girl whose parents slowly socialize her to not be interested in science-it stated a startling fact (at least for me): 66% of 4th grade girls like math and science, but only 18% of college engineering students are female. It ends with the question "Isn't it time we told her she's pretty brilliant too"? 



This struck a nerve with me (and my sister, the other half of Pig and Peacock). Our father, the engineer, ingrained it into our beings to be interested in math and science, to have a strong curiosity for how the world works and to learn about it. We even had to learn how to work on our own cars! I know that math and science isn't everyone's cup 'o tea, but the disparity between those two percentages bothered me, so I started looking into STEM mentoring which led me to Girls Inc. which offers mentoring to girls in math, science and tech.

Then, a month later, Always, came out with a campaign and video called #LikeAGirl asking grown men and women to run and fight "like a girl". Then they asked little girls to do the same, and asked the question "When did doing something 'like a girl' become an insult"?



The response from the little girl at 1:15 is what did me in. When she realizes that like a girl is not a good thing, but an insult. Tears. Seriously. It was at that moment that I knew I had to do more that think about doing something and take action. The more I read about Girls Inc. and their mission to empower young girls to be strong, self-confident, and successful the more I felt the need to do something for this organization.

While my sister and I joke that our family was dysfunctional (whose wasn't?) I really appreciate all that our parents did for us. Our father taught us that we should be the smartest kids in the class, that a 99 meant we were capable of making a 100. I appreciate that our mom taught us that to hit like a girl meant we should win the fight (she's real fiesty!) and that if we applied ourselves that there was nothing that could stop us. I realize now more than ever that we are truly lucky to have been raised by them, even if there was a lot of tough love. To thank my parents, I will share that encouragement with others who need it most.

The Crafts for Crayons event with Etsy Dallas seemed like the perfect place to start. While we do have some very talented guys on our team, most of the team members are women who run their own micro/small businesses. We are also all about helping lift each other up and elevating our community. This seemed like the perfect opportunity for us, as a team, to get involved and help by collecting school, craft and art supplies.

We hope that you will join us on Aug 30th at NorthPark Mall from 1-5pm to help support a great cause and share in the opportunity to make a difference!






Comment

Comment

The 1st Annual Crafts for Crayons School Supply Drive


We are so excited to announce the 1st annual Crafts for Crayons school supply drive at NorthPark Center on August 30 from 1:00 to 5:00!

Did you know:

  • 1 in 3 children in Dallas cannot afford basic school supplies
  • Across the country teachers spend $500 each year out of their own pockets to buy school supplies for their students
  • Back-to-school time is very stressful for many families who cannot afford school supplies
  • You can help
Donate school and art supplies (or cash) and do some cool crafts with us and others from the Etsy Dallas team. All donations go to Girls Incorporated of Metropolitan Dallas. You can make the difference in a child's school year.

We'll be between Nordstrom and Macy's in the NorthCourt. See you there!





Comment

Comment

How-To Prepare for a Craft Show (like a pro) Part 2.1

Now that we've covered product, layout, displays, and signage, it's time to get down to business. Literally. After you have made items to sell and put price tags on them you need to start preparing yourself to sell your handmade goods. It is really important to be well prepared for transacting business-if you are not well organized, customers might get frustrated, you may end up with a few people waiting to pay, and you will undoubtedly become frazzled, which is no fun.

From the guest post we wrote on the Etsy Dallas blog:
Prep for Doing Business
One or two weeks before the show, gather everything you need to do business and ring up transactions. Pens, calculators, invoice/receipt books, and shopping bags are must haves. Make a bank run to get change - think about your price points and plan your change based on that. If you take credit card payments via square or any other device or app, make sure they are in working order and that you remember passwords for apps. Another thing we do is create a cheat sheet of all of out items pricing with tax. At the bottom we have every price point from $1-$100 with tax added for a quick reference guide.



In addition to the bare minimum of receipt books, etc. you want to make sure that anything you plan to use to package or wrap items you have on hand as well (tissue paper, twine, gift boxes). Thinking back to your booth layout, make sure that all of these items along with shopping bags are laid out in a way that will make it fast and efficient to wrap or package items. Make knitted scarves and plan to drop them in shopping bags? Easy peasy. Make ceramic dishes and need to wrap them individually and them box them up? Plan to make some space for that and keep all materials handy. Plastic Rubbermaid drawers under a table can make for a quick wrapping station. If you make jewelry, you will want to be sure to have small boxes or pouches to protect purchases. It is also a really good idea to have boxes handy during the holiday season if people ask for them. I know it is an extra expense, but it is also part of the handmade shopping experience to have items nicely packaged. Uline is a great resource for packaging supplies.

Most craft show vendors have adopted the Square and other credit card payment methods, but it is always good to be prepared to take payments the old fashioned way (card imprint and paper receipt). Just because you have a square and the phone app doesn't mean you are guaranteed good cell signals or wifi. We have totally been to places that were the dead zone for cell phones, and with 50+ vendors trying to tap into the free wifi, forget it...nothing was working. This is when that receipt book will be extra handy, make an imprint either rubbing the card with a pen under the carbon copies (anyone who has ever worked in retail knows the drill) or write it down. Be SURE to destroy the card numbers asap after you are able to run the payment, and black out the # on the guests receipt for safety too. This is also where cash will come in handy, if your are not sure you have enough, bring more-you can always redeposit it into the bank after the show. Even if all of your items are under $10, be prepared to make change for someone who pays with a $100 bill. You know that person (can you tell we used to work retail!?) the one who comes first thing in the morning straight from the bank with a crisp hundred and you have to make $92 in change and they wipe out all your $20's...? Be prepared for that person :)

Comment

Comment

How-To Prepare for a Craft Show Part 1.3: Create Signage

Our third installment of the blog post we guest wrote on Etsy Dallas about craft show setup.

From part one of the Etsy Dallas blog post:

Create Signage
On average, a customer ask the price of items only twice before they feel uncomfortable asking again. Put them at ease by creating signage or putting price tags on all of your items. Make sure signage is easy for them to spot and big enough to be read from a distance. Also, be sure you have business cards handy and in a place that is easy for shoppers to find.

You may think that not having prices opens the door to conversations with your shoppers, but what if you are too busy to speak to everyone (and we hope that you always are)! 

Photo via Erica Sirotich Illustration


Signage should contain the following:
  • Your shop name at the top and something calling out that it is your price list
  • A list of each type of item (or item category) and it's price
  • Any special show pricing or bundled pricing you may offer
  • Show shoppers whether you take credit cards and which ones (you can just put the logos on it)
If all of your items are OOAK and priced differently, consider putting price tags on all items in an easy to find spot. Keep in mind if your item has movable parts or is delicate, putting tags on the bottom may not be wise. You are better off putting them somewhere that may not be as attractive but can cut down on unnecessary handling and breakage.

Another tactic is to price sections of product. For instance all items on one table are $20, you can put up one sign that states that for each table. You may also want to add signage to differentiate your product, even if it is all the same price. Do you sell dog collars for $15 in all sizes? Maybe your signage needs to point out sizes to help shoppers locate the item they need.

Consider putting up an additional sign or two where appropriate to tell shoppers pertinent info about your product and what sets it apart. Is your yarn hand spun by you, or is the wool sourced from local farms? Does your jewelry re-purpose vintage pieces? Do you take custom orders? Is it eco-friendly? Tell people about it!

Need some inspiration? Check out our craft show display board on Pinterest for more!


Be sure to check out the rest of this series on the blog!

Comment

Comment

How-To Prepare for a Craft Show Part 1.2: Lay Out Your Booth Space and Displays

A continuation of the blog post we guest wrote on Etsy Dallas about craft show setup.

From part one of the Etsy Dallas blog post:

Lay Out Your Booth Space and Displays
About three weeks before the show, plan your booth space. Decide what your table layout will be, how your displays will be set up and where chairs and product storage will go but still be easily accessible. Tape off the booth space on the floor or driveway and be sure everything fits. Once you have a "floor plan," decide how your goods will be displayed.



It is important to do this because often you only have an hour or two to unload and set up for a show. Depending on your product unloading could take you 30 mins or more. Have to set up a tent? Add 10-15 min for that...tables? 5 more. That is 50 of your time right there, give or take 10 min based on the product you make. So it's imperative that you plan ahead on set up or you will either be unprepared or rushing right before the show starts.

What should you do in this dry run setup? Tape off on the floor or driveway (with painters tape) your exact booth space. Bonus points for setting up your tent in your driveway and working with that (and double checking that your tent is in order and you have all your parts and pieces).

Once you have your booth space marked off or tent set up you should consider the following:
  • How many tables will you need and what should their layout be-keep in mind you should leave room around the tables so you can enter and exit your booth space
  • Where and how will my displays be set up
  • Will my displays hold my product?
  • Can I see over and work around my displays?
  • Did I leave work space for myself to write receipts, wrap or package purchases, put my soda?
Try a couple different layouts. You may think you have laid out the best option, but try a few more anyways. You never know what you will come up with and it is a good exercise to do, just in case when you arrive at the show your booth space or location changes. It pays to be prepared with  a few options and be flexible.

Missed Part 1.1? Find it here:

How-To Prepare for a Craft Show Part 1.1: Make Enough Product



Comment

Comment

Craft Party Photos!

We had a great time at the Etsy Dallas Craft Party and wanted to share some photos! Thanks to all who came out and to Etsy and Etsy Dallas for putting it together :)




 




Comment

Comment

How-To Prepare for a Craft Show Part 1.1: Make Enough Product


Last week I shared the link of part one on how to prep for a craft show that I wrote for Etsy Dallas. As promised, I wanted to delve in a little deeper into some of these topics for you to really create a comprehensive resource for newcomers. We were once new too, and have pictures of the hot mess we were at our first show to prove it! Thanks to other seasoned crafters we found our way and now can happily pay that advice forward.

From part one of the Etsy Dallas blog post:

Make Enough Product
First and foremost you need product – and plenty of it. You should aim to still have a relatively full display toward the end of the show. If your booth looks empty, you might get passed by. Depending on your price points, you should expect to sell 1/4 to 1/3 of the inventory you bring. The best way to be prepared is to make a production schedule and try to stick to it. Then bring everything to the show, even if you aren't sure you will sell it.

There are many formulas for how to arrive at how much to make and bring to a craft show and I will cover more of them here. Some things to keep in mind for this is what kind of product you sell, your price points, and how much it takes to fill your display table. Since a lot of these formulas are in terms of dollars you will need to convert that to units based on what you make. We make soap, and at an average retail of $4-$5 to make $100 I would need to sell at least 20 bars. But if you sell $50 necklaces, you only need to sell two to make that same $100 and most likely will not need to make nearly as much inventory in units to cover your sales.

The next thing to consider is how much it takes to fill your display table or booth. You want your display to still look full at the end of the show (between 75-80% full at least). If your booth looks too empty shoppers may pass you up thinking that you have sold out of everything and you can miss a lot of sales this way. For example, for our soap, it takes approx 200 bars of soap to fill our table, so if based on the formulas below I expect to sell 250 bars, I need to make about 450 in total. Never. Look. Empty.



Here are a few formulas that you can use to give you an idea of how much you should make. I will use the same soap (at $5, 200 for display) and necklace (at $50, 50 for display) for these examples.

Option 1: 7x-10x your booth fee
With 10x the booth fee being your high side target, and 7x what you will more realistically sell.
Booth Fee $100
10x$100=$1000 
for $5 soap that is 200 bars to sell + 200 bars for display=400 total
for $50 jewelry that is 20 to sell + 50 to display=70 total

7x$100=$700 
for $5 soap that is 140 bars to sell + 200 bars for display=340 total
for $50 jewelry that is 14 to sell + 50 to display=64 total


Option 2: % of attendance
If the show you are doing gives you an annual attendance rate (assuming they are an established show) you can use this number as a guideline to multiply by your average transaction. The lower the price point the higher the rate. For under $10 a 3% rate of purchases per attendees is good-that is 1 of every 100 people. For higher price points this rate may be 1% or less if your price point is really high.
Show attendance=2000
3%*2000=60 shoppers
1%*2000=20 shoppers
60 shoppers*avg soap purchase (3 bars or $12)=180 bars ($720) + 200 display=380 bars
20 shoppers*avg jewelry purchase $50=20 necklaces ($1000) + 50 display=70 necklaces


Option 3: 1/4-1/3 total inventory sales
As we stated before expect to sell between 14 (25%) and 1/3 (33%) of what you bring. This approach is kind of a backwards approach to what you will sell. We have found you sell between 25-33% of the merch you bring. Want to sell $1000? Then you need to bring at least $3000 in inventory ($1000/0.33) which is 600 bars of soap at 33% (200 for display + 400 to sell).


Keep in mind that the cheaper the booth fee the lower the attendance usually is. It costs time, money, and effort to bring people into a show, so if the fee is low and there isn't an estimated attendance expect a low number and base inventory off of that.

Also consider the type of audience that is being targeted for the event. Does the target audience for the show match up to your target customer in terms of the type of product you are selling and your price points? Are you selling fine art for $400 at a show targeted to college age audience? It may not go over well.

Always remember at the bare minimum you should sell enough to cover your booth fee + the time you would pay your self for the hours you worked at the show x 2.

A lot of this comes from experience so it is important to keep track of how much you brought and how much you sell, in dollars and units (and by item type) if possible. The more detailed information you have the better you can use that information to help you prepare next time! 



Comment

Comment

Etsy Craft Party 2014: Recapture!


Who's ready for a partay! Join Etsy Dallas and other area crafters for an evening of fun, food and drinks. This years theme focus is on transforming photographs into display worthy works of art using a variety of craft supplies and techniques! This years Craft Party will be held at City Craft this Friday (6/6) at 7pm!

Take a look at some of the inspirational pieces our team members have already cooked up in preparation of the event! Bring you own photos (or copies of them) or you can choose from photos on paper or fabric that will be provided at the event.
Photos from Etsy Dallas

Comment

Comment

How To set up a Craft Show Booth Like a Pro

A few weeks ago we were asked by Etsy Dallas to guest write an article on how to set up for a craft show. My question back was "the day of? or all the actual work that goes into it?" Both! They said.

The resulting brainstorming session of me and my sister resulted in a two part series covering everything from the weeks leading up to the day of the event. We covered topics ranging from inventory forecasting to what's in our disaster kit.

There were several things I would have loved to delve into deeper, but I'm pretty sure they weren't going to change it to a 10 part series for me! :)
So over the next few days and weeks I will hit each subject in more detail so you can learn a little more of the behind the scenes buildup to a craft show.

But for now, head on over the the Etsy Dallas Blog to check out part one of How to set up a craft show booth like a pro!


Comment

Comment

How-To Tuesday Cheesy Broccoli Quinoa Bites

I have been a bit obsessed with quinoa lately. High in protein and fiber it leaves me feeling full for hours and has enough carbs to keep me going for after work runs. Tonight I made these cheese and broccoli quinoa patties that were pretty darn yummy-and they were really easy to make (because if it makes more than 3 dishes dirty to prepare...I'm out!). These were great on their own, but would also make a great side for grilled chicken or salmon!


Ingredients:
This made 15 2.5" patties, I like to make enough to have leftovers for lunch/dinner for a day or two, but you can cut it in half if needed.

1c Quinoa
2c Water
3c Broccoli Florets
1/2c Sharp Cheddar
2 Large Eggs
2 tsp Minced Garlic
1/2 tsp Italian Seasoning
1/2 tsp Onion Powder (you could also use 1 small onion, but I'm not an onion fan)
Salt and Pepper to taste
Olive Oil or Cooking Spray (I used an Olive Oil spray by Pam)

Add quinoa and water in a pot and bring to a boil, then cover and reduce to low for 15 min until cooked. Remove from pot an put in large mixing bowl to cool.

Cook broccoli until slightly tender. Dice up broccoli florets into small pieces and add to quinoa along with cheese, garlic, seasoning, salt and pepper. Mix well, then add eggs last to hold the mixture together.

Add/Spray pan with oil and bring to medium heat. Scoop up mixture and roll into balls-mine were a tiny bit bigger than a golf ball, and place into pan, pressing them down into patties.

Cook on each side for 7 min or until golden brown on each side.

Enjoy!


Comment