Two months ago Verizon came out with an ad called Inspire Her Mind that featured the life of a young girl whose parents slowly socialize her to not be interested in science-it stated a startling fact (at least for me): 66% of 4th grade girls like math and science, but only 18% of college engineering students are female. It ends with the question "Isn't it time we told her she's pretty brilliant too"?
This struck a nerve with me (and my sister, the other half of Pig and Peacock). Our father, the engineer, ingrained it into our beings to be interested in math and science, to have a strong curiosity for how the world works and to learn about it. We even had to learn how to work on our own cars! I know that math and science isn't everyone's cup 'o tea, but the disparity between those two percentages bothered me, so I started looking into STEM mentoring which led me to Girls Inc. which offers mentoring to girls in math, science and tech.
Then, a month later, Always, came out with a campaign and video called #LikeAGirl asking grown men and women to run and fight "like a girl". Then they asked little girls to do the same, and asked the question "When did doing something 'like a girl' become an insult"?
The response from the little girl at 1:15 is what did me in. When she realizes that like a girl is not a good thing, but an insult. Tears. Seriously. It was at that moment that I knew I had to do more that think about doing something and take action. The more I read about Girls Inc. and their mission to empower young girls to be strong, self-confident, and successful the more I felt the need to do something for this organization.
While my sister and I joke that our family was dysfunctional (whose wasn't?) I really appreciate all that our parents did for us. Our father taught us that we should be the smartest kids in the class, that a 99 meant we were capable of making a 100. I appreciate that our mom taught us that to hit like a girl meant we should win the fight (she's real fiesty!) and that if we applied ourselves that there was nothing that could stop us. I realize now more than ever that we are truly lucky to have been raised by them, even if there was a lot of tough love. To thank my parents, I will share that encouragement with others who need it most.
The Crafts for Crayons event with Etsy Dallas seemed like the perfect place to start. While we do have some very talented guys on our team, most of the team members are women who run their own micro/small businesses. We are also all about helping lift each other up and elevating our community. This seemed like the perfect opportunity for us, as a team, to get involved and help by collecting school, craft and art supplies.
We hope that you will join us on Aug 30th at NorthPark Mall from 1-5pm to help support a great cause and share in the opportunity to make a difference!